Mergers and Acquistions News
Categories: Telecoms
August 11th 2011, 14:41PM
HTC is to make a $309 million (£190 million) investment in Beats Electronics, it has been revealed.
The smartphone maker will buy a 51 per cent stake in the US company and it is thought arrangements will be made over the coming months.
HTC products incorporating technology from Beats will be available to purchase by the end of 2011, Beats Electronics' president for global sales and marketing Jason Mackenzie stated.
This is the fifth acquisition HTC has made so far this year in an attempt to enhance its branding.
Speaking to Reuters, KGI Securities analyst Richard Ko said HTC is likely to arrange more deals in the near future.
"Smarphone prices have been falling. HTC will have to differentiate itself by adding value in content or services," he continued.
At the beginning of last month, the mobile phone manufacturer purchased the outstanding shares of S3 Graphics for $300 million - a deal that saw it acquire 235 patents and pending applications.
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