Mergers and Acquistions News
Categories: IT Services & Consulting
November 2nd 2011, 12:06PM
Yahoo is set to complete an acquisition of Interclick for a cash price of $270 million (£168 million) as it seeks to enhance its online marketing techniques.
The California-based digital media enterprise - which was set up in 1994 and now employs more than 13,000 people - is itself up for sale at the moment, with potential multi-billion dollar deals with Google and Microsoft being mooted.
However, in order to improve its internet strategy and waning sales of advertising further - and possibly make it even more attractive to potential investors - the company has agreed to purchase Interclick.
Under the terms of the deal, Interclick shareholders will receive around $9 per share.
Colin Gills, analyst at BGC Partners, commented in an interview with Bloomberg that this does not represent a "major acquisition for Yahoo" and will therefore not have a huge effect on its prospective sale.
"The company needs to improve their display advertising business," he added.
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