Mergers and Acquistions News
Categories: IT Services & Consulting
November 7th 2008, 15:46PM
Customer service consultancy firm Foviance has acquired web analytics company Applied Insights (AI).
The move by London-based Foviance, which offers its services across a range of platforms including the internet, sees AI's co-founder Neil Mason become its director of analytical consulting.
According to Paul Blunden, chief executive officer of the purchasing firm, the acquisition will allow it to provide improved services for its customers which include 43 FTSE 100 firms.
He said: "Our combined global customer base now has a partner with proven expertise to deliver a strong blend of business, analytical and technology consulting capabilities."
Among Foviance's clients are BSkyB, Barclays and Sainsbury's.
Financial information about the deal has not been disclosed.
AI, which is based in Cambridge, aims to provide people with historical data about their website which will allow them to improve future performance.
Yesterday, M&A magazine reported that research by Business XL and CambridgeIP suggests patent-rich technology firms could be the target for takeovers in the near future.
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