Mergers and Acquistions News
Categories: Software
January 18th 2010, 17:00PM
Advertising software and services company Covario has announced the acquisition of Netconcepts, a business specialising in the management of search engine optimisation (SEO) strategies.
Following the acquisition, the combined company will have nearly 100 customers in key industries such as hi-tech, financial services, ecommerce, retail, consumer electronics, media and consumer packaged goods.
Additionally, Covario plans to integrate Netconcepts' Gravitystream technology into its SEO consulting practice and Organic Search Insight software.
Russell Mann, chief executive officer of Covario, said that the combination will allow advertisers to identify SEO actions that drive better rankings, allowing them to deploy strategies more quickly.
"With the acquisition of Netconcepts and the GravityStream technology, Covario is bringing a unique solution to advertisers to help them accelerate their ability to present their brands on all the major search engines globally," he added.
In November, Covario and Adobe Systems jointly received the gold prize for search marketing in the Interactive Advertising Bureau 2009 MIXX Award.
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