Mergers and Acquistions News
Categories: Media & Information Services
October 6th 2010, 17:04PM
Online search and media firm Yahoo has announced the acquisition of Dapper, an advertising house.
Dapper, founded by Eran Shir and Jon Aizen in 2006, offers marketers personalised, relevant and optimised content. Its technology leverages data so that, based on users' actions, the right products pop up.
Yahoo said the acquisition will shore up its display advertising strategies and drive its Smart Ads operation.
"Yahoo's unique combination of science, art and scale connects advertisers with consumers in ways that drive results," said Frank Weishaupt, vice president of Yahoo's North America ad marketplaces.
"Smart Ads will continue to be an important component of display advertising and the acquisition of Dapper will help Yahoo! to more efficiently deliver dynamic and personalised ads for customers across more of our network," he added.
According to the Register, Yahoo's acquisition could be a response to Google's takeover, earlier this year, of ad firm Invite Media.
Financial terms of the transaction were not disclosed. Yahoo expects to complete the acquisition in the fourth quarter of 2010.
Related News
Categories
- BPO (32)
- Hardware (118)
- IT Services & Consulting (227)
- Media & Information Services (167)
- Semi-Conductors (77)
- Software (230)
- Telecoms (331)
Archive
- May 2012 (0)
- April 2012 (0)
- March 2012 (0)
- February 2012 (0)
- January 2012 (1)
- December 2011 (20)
- November 2011 (20)
- October 2011 (20)
- September 2011 (20)
- August 2011 (20)
- July 2011 (20)
- June 2011 (21)