Mergers and Acquistions News
Categories: Media & Information Services
April 21st 2011, 17:26PM
Tesco has acquired a majority stake in Blinkbox, a pioneer of video-on-demand services.
The supermarket giant owns an 80 per cent stake in the firm, which it purchased from Eden Ventures and Nordic Venture Partners in a bid to bring more home entertainment options to its customers.
Richard Brasher, Tesco UK chief executive officer said: "Whether customers want to own the DVD, download a digital movie, stream a rental or all three, Tesco is committed to giving customers choice. We want to allow them to decide how they access entertainment content and on which devices, whether it's on PC, TV or tablet."
He added that the acquisition will mean Tesco can "link physical purchase of a product to the building of digital collections in a new and seamless way".
Blinkbox is a leading movie streaming service and boasts over 9,000 titles.
Earlier this year, Amazon acquired Blinkbox rival Lovefilm for £200 million.

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